jenn the spammer

[swingchickie]

for my peeps who are business owners, and even those who aren't: how do you go about drumming up business? what are your thoughts on cold-call mailings, e-mails, etc?

reason i ask: if you looked at the new tailspinhoops.com, you probably saw that i'm trying out a wedding special this summer. i want to contact the philly-area wedding planners to let them know about it, but most of their websites don't list addresses to do a mailing... they only have an e-mail address to direct inquiries. sending out some e-mails would certainly be efficient, and i could include the link to the site for easy access... but i don't want to be seen as some nasty spammer.

whaddaya think?

Comments

[mrlich.livejournal.com]

I don't think that I would object to receiving a direct email from someone that was clearly 'hand written' and whose objective was to be mutually beneficial. IOW - if you make it clear that:

1. You've been to their site and know something about them as an individual (business)
2. You're trying to benefit both of you by contacting them
3. You can keep it short and to the point while still being enticing

I think that you miiiiight still be seen by a select few as slightly 'spammy' - but I would argue that the good connections made would solidly outweigh that minority.

[swingdoc.livejournal.com]

Have you looked into those gawd-awful (sorry, i'm biased) convention-center wedding shows? i have no idea how much a booth costs, but i could totally picture you hooping out at events like that. i would imagine it would be a good way to meet other people in the wedding biz?

[swingchickie.livejournal.com]

i haven't looked into them specifically, but i've looked into craft shows and xmas bazaars... i'd have to sell roughly 25 hoops just to break even. and wedding expos cost even more than that. meh.

one thing i do need to look into is buying some google adwords like "philadelphia wedding". that'd probably help a bit.

Fitness peeps

[occhi-cinesi.livejournal.com]

As soon as I get my weight loss/fitness program going online, I want to team up with you to offer hoops to my clients... it's a different, fun, not so boring as the gym way to get healthy and fit. Why not send out an email or postcard to local personal trainers, those Get Fit for Brides personal trainers too...

Re: Fitness peeps

[swingchickie.livejournal.com]

oh, what a fun idea! i could link back to your site from mine as well. woo-hoo!

i like the idea of contacting trainers... i'll have to do some sleuthing!