brilliant. effing brilliant.

while i appreciate the concept behind chat roulette*, i have no desire to ever check it out because of all the doofy pervs on there. but i have SO MUCH LOVE for how this movie's ad agency used it to their advantage. (NSFW, or for children.)

*just in case you haven't hear of chat roulette -- it's a website that randomly pairs you with people to chat with, and you can see both of you on a split screen. most of the people on there are men who get off on having a stranger see their junk for a second. bleh.