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have any of you had any experience with groupon, or know any scoop about them? i'm looking into possibly doing a promo with them, and am trying to figure out if it's worth it. they've been all over the news lately getting raves about a way for consumers to get good deals on stuff... but i don't know if it's enough of a benefit to the merchant.
i contacted them, and they gave me the basics: 1. i set up a groupon campaign for philly for the hoop website. 2. they send their philly e-mail list a blast-o announcing that Tailspin has a deal (they said it's usually something like 50% off). 3. as long as a certain number of people buy the online coupon (e.g. a threshold of 30 people), on that one day, then everyone gets the deal. if enough people don't go for it, it doesn't happen. 4. groupon gets 50% of my profits for the campaign.
so, here's my issue: if i offer 50% off (which they say is usually what drives people to buy the groupons), and groupon gets half of the profits, then after the cost of the hoop materials i would literally make about $4-5 per hoop. which isn't very appealing to me, especially if a lot sell and then i'm spending all my free time making hoops for people practically for free. i'm wondering if the publicity is worth it. hmmm.
i contacted them, and they gave me the basics: 1. i set up a groupon campaign for philly for the hoop website. 2. they send their philly e-mail list a blast-o announcing that Tailspin has a deal (they said it's usually something like 50% off). 3. as long as a certain number of people buy the online coupon (e.g. a threshold of 30 people), on that one day, then everyone gets the deal. if enough people don't go for it, it doesn't happen. 4. groupon gets 50% of my profits for the campaign.
so, here's my issue: if i offer 50% off (which they say is usually what drives people to buy the groupons), and groupon gets half of the profits, then after the cost of the hoop materials i would literally make about $4-5 per hoop. which isn't very appealing to me, especially if a lot sell and then i'm spending all my free time making hoops for people practically for free. i'm wondering if the publicity is worth it. hmmm.
